English GCSE Media Essay
1. How does advertising reinforce gender stereotypes?Today in the late 1990’s we can not escape advertising it bombards us from all types of media and every aspect of our lives. It is a multibillion-pound industry that stereotypes genders and tells us what we could become if we use certain products. Men being portrayed as cool, tough, athletic and stylish reinforce the gender stereotypes. One advert I have studied which reinforces the male stereotype is an advertisement for ‘Old Spice, White Water’. The advertisement shows a businessman in a kyak kyacking down a white water rapid. This is stereotyping the male businessman by showing him as an adventurous and carefree person who wears ‘Old Spice, White Water’. So this campaign is obviously aimed at businessmen who see them selves as adventurous and care free. Another advertisement I have chosen to study that reinforces the male stereotype is an advertisement for an eau de toilette by ‘Givenchy’. This advertisement reinforces the male stereotype by showing a man in a space suit in outer space looking up beyond infinity. S
. . .
Some common words found in the essay are:
White Water, Media Coursework, gender stereotypes, reinforce gender stereotypes, reinforce gender, reinforces male stereotype, reinforces male, reflect society, male stereotype, white water, Spice White, advertisements reflect society, male stereotype advertisement, advertisements reinforce gender, white wedding, advertisements reflect, spice white, stereotype advertisement,
Approximate Word count = 751
Approximate Pages = 3 (250 words per page double spaced)
|
