Exporting Purell Hand Sanitizer to India
This report analyzes the possibility of taking Purell Instant Hand Sanitizer, a product of GOJO Industries, into the Indian market.Purell Must Gain Greater Market Share Purell Instant Hand Sanitizer is a portable hand washing solution that cleanses hands without the need for soap and water. In 1997, GOJO Industries entered Purell Instant Hand Sanitizer into retail sale, and the American public embraced the product. However, as large US Competitors have entered the hand sanitizer industry, which is now worth over $400 million every year, Purell’s market share is diminishing. Although still the market leader in the industry, GOJO must fight for revenue opportunities. One way to do that is to take Purell into international markets. GOJO must consider possible barriers to Purell’s entrance into Indian markets. These barriers include: Extensive research provides evidence that marketing Purell Instant Hand Sanitizer in India would be mutually beneficial to GOJO Industries and the people of India. The purpose of this report is to recommend marketing GOJO Industries’ product, Purell I
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Some common words found in the essay are:
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Approximate Word count = 2652
Approximate Pages = 11 (250 words per page double spaced)
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