Persuasion 2
Persuasion is the force exerted to influence behavior that includes a reflected change in attitude. Everyday we are bombarded with messages from people who wish to influence our behavior and attitudes. Persuasion can be used to accomplish good as well as bad, though, in my paper I will refrain from making value judgements and only report the factual aspects. I will discuss the two basic routes to persuasion, the elements involved, and ways to protect current attitudes and behaviors from change. When trying to persuade someone, there are two different methods from which to choose the central and peripheral routes. The central route persuades by using direct arguments and pertinent information. The peripheral route persuades people by association with incidental cues that are pleasing to the senses. The central route is used to reach people who are more motivated and analytical, while people who are less analytical and less involved are more likely to be influenced by the peripheral route. In advertising a combination of the two is common and effective. Computer ads rely primarily on the central route, because their target audiences are perceived as highly analytical. Promotion for alcohol and tobacco products employ
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Some common words found in the essay are:
, POW¹s Korean, Alfred McAlister, central route, peripheral route, content message, effects persuasion, attitude inoculation, truly understand effects, understand effects persuasion, understand effects, element persuasion, route persuades, message receiver, analytical people,
Approximate Word count = 1449
Approximate Pages = 6 (250 words per page double spaced)
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