IT and Retailing
E-commerce is the buying and selling of products and services by both businesses and consumers over the Internet. Such practices have exploded over the last year as security has improved with more and more consumers now buying goods and services online. This coupled with the computer revolution of the late twentieth century has lead to e-commerce now becoming the buzzword of trade and industry as hundreds of companies are now moving online in an attempt to broaden their product range and direct contact with customers.Firstly we must understand why companies are being drawn towards selling their products online. An e-commerce site that is implemented well can significantly lower both order taking costs up front and also customer service after the sale has been made. For example being located on the Internet means that place does not enter into the marketing mix of an e-commerce company. As its customers will not visit the business, it means having a prominent high street location is no longer of importance; in fact a business can be set up in someone’s home (if space for storage allows!). Also when considering mail order companies there is no longer the
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Some common words found in the essay are:
, Digital Television, Recently Amazon, Brown Sauce, Pricewaterhouse Cooper, Conclusions E-commerce, United Kingdom, Dominos Pizza, Currently Internet, Squaddies Online, digital television, united kingdom, customer opportunity, customer service, internet means, selling products, buying selling, market research,
Approximate Word count = 1415
Approximate Pages = 6 (250 words per page double spaced)
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