Analysis Humor in Advertising
Advertising is one of the critical marketing variables which marketers use to differentiate products in a cluttered marketplace. In order to increase the effectiveness of advertising for a product, advertising messages should be unique and meaningful. This concurs with the von Restorff effect, which concludes that interference is minimized by the presentation of a unique item in a group of similar items. Companies have attempted to use many vehicles to create this differentiation effect. One such vehicle is the employment of humor.The use of humor in advertising constitutes billions of dollars in spending each year (Campbell et al. 44). Furthermore, the popularity of humor is evident in the fact that 24.4% of television advertisements attempt to be humorous (Alden & Hoyer 29). However, while humor has attained popularity in advertising, its use is continuously being debated. The reason for this debate is that there are a number of both positive and negative effects which can be attributed to the use of humor. Therefore, the purpose of this research paper is to methodically evaluate the use of humor by examining the broad range of research which has been conducted on its effectiven
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Approximate Word count = 3370
Approximate Pages = 13 (250 words per page double spaced)
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