The Strategy Process
The perfect situation is to have no competition at all. In today’s competitive environment you might think this is inconceivable. Perhaps you need to reconsider because there are organizations that have succeeded in developing non-competitive environments by playing the game differently.In every industry we can identify the leaders. These leaders have shaped the rules of their game. Competitors tend to copy the leader’s strategy and get caught in a fake strategy. Unfortunately, there is no light at the end of that tunnel, it’s a continuous fight for new market share. There are cases of such companies in every industry. In the airline industry there are new entrants like Easyjet, who have managed to create and deploy a distinctive strategy. Easyjet changed the rules of the game effectively. They have side-stepped the conventional methods of selling through travel agents and offered very flexible and affordable air travel direct to the consumer. Domino’s Pizza developed a distinctive strategy in a very ordinary industry. Domino’s founder succeeded by changing the rules of the game. The founder introduced the idea of “guaranteed home delivery” and made it work by developing a special insulated pouch to keep
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Some common words found in the essay are:
Strategic Planning, , Capland Norton, Internal Growth, Body Shop, Dominos Pizza, Strategic Plan, Joe Public, Balanced Scorecard, Anita Roddick, distinctive strategy, changed rules, strategic planning, rules game, strategic plan, capland norton, capland norton 1999, market share, changing rules, current trends, norton 1999,
Approximate Word count = 938
Approximate Pages = 4 (250 words per page double spaced)
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