Advertisers' Target Audience
As a child of two baby-boomers parents, I recognize the intended target audience for this advertisement. The visual cues, the choice of words and statements of aspirations all point toward this audience. While targeting the baby-boomers in specific, it casts its net wider to also include those who are parents and financially responsible. To show that this advertisement is dealing with the baby-boomer audience, two different pictures are shown. The picture on the top of the ad shows a young guy dressed in a tie-dyed shirt , with a red vest over it. He is also wearing beads around his neck. The style of his clothing is definitely from the 60’s. In comparison, the picture on the lower right hand side shows the same guy in the 90’s with a young boy, who is next to him. Both of the pictures show a time change from the 60’s to the 90’s. Continuing on the same theme, State farm boldly states “We were there when you were a child of the ‘60s.” By the same token, the ad makes the assertion at
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Some common words found in the essay are:
, bottom page, choice words, emotional tie, advertisement visual cues, picture bottom page, assertion bold letters, baby boomer audience, visual cues, boomer audience, life transitions, financially responsible, growing family, baby boomer, picture bottom,
Approximate Word count = 718
Approximate Pages = 3 (250 words per page double spaced)
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