ARTIST MANAGEMENT
In the past there only have been a few artist managers who were able to influence and change the business of popular music. This is mainly because artist management requires a variety of skills, which some people say one has to be born with. Some examples of such, most importantly people skilled individuals, are Colonel Tom Parker who managed Elvis Presley, Don Arden (Small Faces) and Brian Epstein, famous for his involvement with The Beatles. The biggest challenge for the artist manager lies in balancing his business acumen and mainly financial interest with the artist need to express his or her own creativity. This paper aims to describe how to best achieve this difficult task. SETTING UP OF AN ARTIST MANAGEMENT COMPANY As mentioned above, it is the artist manager’s responsibility to set up his own framework of doing business and very often he is also involved with the setting up of the artist different businesses. Such examples are own publishing companies or often at later stages own labels. This way business transactions between the manager and the artist and other involved parties, e.g. record companies, are possible and can be made relatively secure. Because the artist manager will not have the tim
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Some common words found in the essay are:
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Approximate Word count = 3393
Approximate Pages = 14 (250 words per page double spaced)
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