Fed Ex Strategy Case Study
... In addition to its competence in express transportation, Fed Ex revolutionized the distribution industry as a leader in operational excellence. From its inception in 1973, Fed Ex and displayed a commitment to incorporating the latest technology into its activities. ... Other companies such as UPS, who have had such an organizational structure and one-brand-name strategy for some time, will be more efficient in their business proceedings and can use this to gain an advantage over FedEx.