Discuss how a company might discover its strengths and weakness and its external opportunities and threats
This paper seeks to converse the above statement through analyzing the external environment and internal environment of a company. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, as it became known, formed the basis of strategic analysis. ... External Environment · Competitive Environment Ø Michael Porter’s Five Forces Model · Macro Environment Ø Political Environment Ø Economic Environment Ø Social Environment Ø Technological Environment 2. ... Conclusion External Environment The analysis of the external environment or Environmental Scanning is the first step to identify the possibilities of opportunities and threats that may have a significant impact on strategy.