Marketing
Your role in this assignment is to develop a business marketing strategy for a new or existing product. ... How your strategy is based on the principles of marketing (on-going, dynamic process, which aims to satisfy customers’ needs and wants using the 4 Ps). ... Your methods of marketing research from various sources (desk and field research). ... How the external PEST factors would affect the success of your marketing strategy. ... Analysis of the current marketing context to decide on appropriate strategy.