Advertisement in Media Analysis
... This advertisement represents a moment of pleasure by relating a cigarette with a beautiful tropical scene. There is very little text displayed in this advertisement. The words Warm & Sunny and Benson & Hedges are located in the top left of the advertisement. ... That must have been done to draw your eye towards the picture of the cigarette and to look more closely at the advertisement, which is their goal. The only other catchy phrase they have in the advertisement is at the bottom right corner which is written small and in and a very light white color. ... When you do read that phrase, you then think about the meaning of the advertisement- a moment of pleasure, a tropical scene, and a cigarette. ... The images in the advertisement are very important.