Pfizer Inc
... Under these circumstances, ranchers were forced to cut costs, and this move had negatively affected Pfizer, Inc. ... Pfizer produces and sells high premium quality animal health products at a high price and this makes it difficult for the company to sell its products at the usual high price at a time when ranchers are forced to minimize their costs in order to stay in business. Pfizer has a reputation for quality control of its products and getting closely involved with cattle ranchers in so far as technical advice about its products. ... Pfizer had developed marketing strategies to be competitive. ... Pfizer positioned its products on proven scientific basis and high quality production. ... Nevertheless, the catch is when the vet recommends a Pfizer product, the rancher may purchase a product of another company.