SWOT Analysis
... Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firms resources and capabilities to the competitive environment in which it operates. ... SWOT analysis is a tool for auditing an organization and its environment. ... It can be used in conjunction with other tools for audit and analysis, such as PEST analysis and Porters Five-Force analysis. ... During the SWOT exercise, list factors in the relevant boxes. ... SWOT Analysis is a very effective way of identifying your Strengths and Weaknesses, and of examining the Opportunities and Threats you face. Carrying out an analysis using the SWOT framework helps you to focus your activities into areas where you are strong and where the greatest opportunities lie.