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Parkside Mall
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... Executive Summary
Concern on the amount of foot traffic through ParkSide Mall has become a growing problem. ... For this study, research objectives have been defined and identified in an attempt to reveal what consumer’s desire in a Mall. With careful planning, a focus group study will be used to help define the precise problem at ParkSide Mall. ... Focus Group Research Objectives
Our focus group objectives are to find out consumers: 1) hidden needs and wants in a mall 2) their shopping attitudes 3) their shopping behaviors 4) their perceptions and awareness of certain malls and 5) their motives regarding services and products offered at a mall. ... These objectives are relevant because they help to find out what consumers really want in a mall. ... The precise problem at ParkSide Mall is the declining foot traffic. ... – They are potential shoppers at ParkSide Mall
5. ...
e) Opening Questions: How often do you shop at a mall? Which mall do you frequent most often? On average, how much do you spend on each trip to the mall? ... Main Session
a) Introductory Question: Have you ever been to ParkSide Mall?
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Paper Information
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Title: Parkside Mall
Words: 893
Rating: None
Pages: 3.6
submitted by: Ilovefsu
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