Biopure analysis
RECOMMENDATION I recommend Biopure immediately launch its Oxyglobin in order to capture the animal market sector and provide a source of revenue for the company. PROBLEM STATEMENT Should Biopure launch Oxyglobin now, or wait until after the potential FDA release of Hemopure? FACTS Biopure Corporation was founded in 1984 as a biopharmaceutical firm that specializes in the ultrapurification of proteins for human and veterinary use. ... Biopure derives its product from bovine blood, while Baxter and Northfield derive their products from human blood. ... Biopure has not yet entered Phase 3 trials, but is anticipating release approximately the same time in the U. ... Ironically, during Biopure’s research and development for their central product Hemopure, they uncovered a need that no one was addressing the need for animal blood substitutes.