strategic direction of Amazon com
Ever since Jeff Bezos started Amazon.com in his garage in 1994, the online retailer has grown like crazy. ... Amazon. ... Amazon.com has certainly fulfilled its’ mission as per their vision statement “Our vision is to be earth’s most customer centric company: to build a place where people can come to find and discover anything they might want to buy online.” Consider Amazon.com, Honestly, how much distinguishes Amazon from its’ competitors? So why is Amazon a market leader? ... No, Amazon is Amazon because it focuses on pleasing the customer much better than their competitors. ... Amazon.com core competencies focus on meeting the customer needs. ... According to Tom Szkutak, chief financial officer of Amazon.com. “Amazon.com customers continue to respond in record numbers to our everyday low prices and free shipping. ... Amazon.com accomplishes this through strong customer focus by shifting money from TV and print advertising they were able to meet their strategic goal of lower prices and free shipping. Another strategic tactic is their website allows navigation between their other websites. For example, customers can price shop for any one purchase with Amazon and switch among Amazon, Bks, books.com, acses.com etc. Amazon’s mission is evident when visiting their web site. ... Amazon website reminds me of an online Wal-mart. Amazon continues their rapid growth by venturing into different markets. In response to a question from an analyst at Goldman Sash’s, Jeff Bezos said, “that Amazon would be more likely to bring out new products within the areas of books, music and videos and continue expansion in Europe and other international markets”. Presently Amazon operates six web sites: www.