ulysses
Ans 1:The success of dealerization can be measured based on both its effect on the topline growth of company in terms of increased sales and also its affect on the cost structure of the company. The topline growth as a result of dealerization can be measured by taking into account the difference in year on year sales growth of tell and hipro and attributing the differential growth to dealerization by subtracting the differential dealer percentage between companies. Topline effect ratio= (sales in t+1-sales in t /sales in t for tell)- (sales in t+1-sales in t /sales in t for tell)-/(%/ (%sales through dealer in telling t+1-%sales through dealer in hipro in t+1) The positive ratio and its magnitude shows the affect of dealerization on sales.