Advertising Techniques of Range Rover
Advertising Techniques of Range Rover Range Rovers have a reputation of being, as the company website puts it as “the preferred vehicle of royalty and pop stars, diplomats and adventurers” (History). The two ads feature two different SUVs made by the Range Rover Company, priced very far apart. Due to fiscal differences, they employ different advertising techniques. These techniques can appeal to people who are or would like to be considered as royalty, adventurers or people of importance. The first ad is that of the new 2004 Range Rover. ... Maasik and Solomon claim that this type of advertising, “encourages you to rise above the crowd, to be better than anyone else” (Maasik and Solomon 106). ... These stylistic techniques impose a feeling of elitism to the reader. ... The Range Rover Company is known for its heritage of producing cars with “go-anywhere mobility” (Rover). ... This subtle image may just remind a potential client that range rovers are not just gaudy luxury boxes but fully functional off road vehicles. ... The second ad is of a different Range Rover model, yet its price is a bit more down to earth. ... The typical range rover snobbery seems to be over toned by the adventurous elements in this ad. ... The advertising strategy of text is used as a powerful tool in both ads, however they say very different things.