tv advert
The TV add that you have just viewed is advertising the new “lite” credit card by bankwest. ... This advert communicates a lot of things to the viewer about the company bankwest and about the actual product and what message they are trying to send through and demonstrate to the audience. ... Almost every woman can relate well to shopping and purchasing a wide range of products, so spending money is always on a woman’s mind or agenda, and it can be seen as a habit that needs to be controlled - the advert is saying that this card has the capability to fulfil these particular roles. ... The advert is saying that women can be exactly that. ... The point of the advert where the women raisers the blade of the blender up to the screen at eye level creates a sense that the blade is going to be used as a murder weapon, hence the way she is holding it and the look on her face. ... The over voice in the advert is telling the viewers in a calm and collected voice the advantages as well as the rewards you will receive for using this card. ... On the whole, this advert mainly focuses on women’s wants and needs, by illustrating a simple action like shopping to be a need for this credit card and what it has to offer.