Vicks
1. The needs of this market痴 customers can be summarized as follows: ・Effective treatment of cold diseases (cold, flu, sinusitis, allergies) ・Effective treatment of the symptoms associated with these diseases (congestions, coughs, headaches, nasal flow). 2. Possible causes for confussion: ・ These medicines are sold over the counter. Usually, no professional advice (except, in some cases, the pharmacist). Word of mouth, advertising and personal experience are the main sources of information about the products. ・ Too many brands on the market with slighltly different results and side-effects.