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Brand Equity
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Brand equity is the effect that a brand name has on customers. Brand equity can provide many advantages for a company. I can provide the company to offer their, product at a higher price because the brand is known and the company can also offer extensions to their products because consumers are use to the name and quality. In a recent article “Brand equity is it more important in services?’ The article points out how important brand equity has become. ... Brand equity consist of four areas brand loyalty, name awareness, perceived quality and other brand associations: Brand equity plays a important role is services because it gives the consumer a level of quality to rate their service.
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Paper Information
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Title: Brand Equity
Words: 537
Rating: None
Pages: 2.1
submitted by: denise24
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