Home Depot
Intertype Competition -> Competiotion between retailers who sell same product while using different approaches. Intratype Competition -> Competition betwenn the same types of retailers. Retail Mix -> The combination of factors used by a retailer to influence purchasers decisions. Scrambled Merchandising -> The offering of merchandise not typically assosiated with that store type. Vertical Integration -> Retailers involving investments by others retailers in wholesaling and manufacturing. Breadth of Merchandise -> Same as variety. Closeout Retailer -> Off-price retailer, Sells broad but inconsistant assortments of merchandise recieved through liquidations and bankruptcy auctions.