DEll dirct model
... Whether it could replicate its success in direct sales model in its new lines of businesses? While the IT industry globally struggles to cope with the ongoing economic slowdown for about three years now, Dell continues to grow unhindered. ... For long, Dell dominated the PC market with its innovative business model, better known as build-to-order model. This direct sales model which eliminates intermediaries like distributors and stockists, thereby allowing customers to buy directly from the company, enabled it to cut costs ferociously and earned it the sobriquet of hyper efficient predator of the PC market.