tour of hope
Lance Armstrong has become a household name as much for winning the Tour de France five times as for his survival of testicular cancer. ... Armstrong is on another tour; this one is sponsored by Bristol-Meyers Squibb and is titled The Tour of Hope. Bristol-Myers Squibb Company produced the drugs used on Lance Armstrong during his cancer treatment and has sponsored this tour as a mean of raising money for cancer research. ... Some of the fallacies seen in the Tour of Hope commercial include the Appeal to Authority, the Appeal to Popularity and the Appeal to Emotions. ... He won The World Championship, Tour Du Pont, and multiple Tour de France stages. To begin with, consider the Appeal to Authority portrayed in The Tour of Hope commercial. ... After all, he has won the Tour de France five times, three of them after he survived cancer! ... This fallacy also centers around Lance Armstrong and the team of cyclists who appear with him on the tour. ... The athletes are frequently used in this business, and it’s no mistake that the pharmaceutical company used Lance Armstrong, a popular athlete, and the idea of the tour, based on the Tour de France, the most popular cycle race in the world.