Gateway
Traveling on the Net Gateway became a multibillion-dollar Fortune 500 company through sheer determination and marketing strategies. ... Gateway led the way in the market place with a number of firsts in the technology industry as follows: 1) Offered customers a choice of software at no extra charge, 2) Became the first PC Manufacturer to offer online ordering, 3) Introduced a nationwide network of retail stores where customers could experience various PC’s and be assisted by technical experts. Gateway lost position in the market place by not remaining competitive in pricing and advertising.