high involvement vs low involvememnt products
Introduction All consumers have their favorite products, some are high involvement products some are low. High involvement products tend to be products that are expensive, and consumers carefully research or compare alternatives before making a purchase since making a bad decision in a big financial risk. Low involvement products are those that are relatively low in price and pose a low financial risk on the consumer. In this written assignment I will describe an elaborate interview with a student on two of his/her favorite products, one with low, and one with high involvement. ... ” Low-involvement Product When we had the interview Chad was already prepared with both his low/high involvement products. When I asked him what his favorite low involvement product was a smile came to his face and he replied, “my toothpaste. ... He is the type of person that is into natural, environmentally friendly products. There are many all-natural products just like Tom’s of Maine that have provided for a niche in the marketplace. High-involvement Product Chad told me that his favorite high involvement product was his car, a Grand Jeep Cherokee.