George Foreman Marketing Term Paper
GEORGE FOREMAN SIGNATURE LINE LEAN AND MEAN MARKETING 301 GEORGE FOREMAN SIGNATURE LINE Lean and Mean INTRODUCTION Purpose George Foreman, a man who used to be primarily known for his life inside the four-sided ring knocking out opponents, these days George is know more for “Knocking out the fat.” This paper examines the success of George Foreman through his series of fat reducing grills and his extensive product line. Although George Foreman has several books published and marketed such as George Foreman’s Guide to Life and not to mention a couple recipe books, this paper will focus on the George Foreman grill and steak products. This paper will begin briefly describing the history of George Foreman and his signature line. Following the context portion of the paper, you will read about the marketing mix, touching on the many of George Foreman’s products, the means and places of distribution, his extensive promotion techniques, and then a concise look at pricing policies being employed. After the marketing mix is assessed there will be a summary followed by a section of personal opinions from the source writer. Context George Foreman, born on January 10th, 1949 in Texas, has much contributed success to his name. ... Then the papers were signed in 1995 making George partners with the leading domestic designer, marketer and distributor of a broad range of branded, small appliances Salton Inc. to promote the George Foreman Lean Mean Grilling Machine (www. ... Presently one of Salton’s most prized brands, George’s product line includes a variety of grilles and an array of succulent meats. GEORGE FOREMAN SIGNATURE LINE The first of the four “P’s” of the marketing mix dynamic is the product. George Foreman’s product assortment and product line includes grills and steaks and all of the products distributed are consumer products, meaning they are meant for the final consumer (Perreault and McCarthy, p. ... Some examples of individual products under the grill line include the George Foreman Champ, the George Foreman Family Size Plus, and the George Foreman Jumbo Size Plus. The steaks individual products include George Foreman’s number one item, the Signature New York Strip Steak, T-bone steak, Rib Eye, Bacon Wrapped Filets, The Champ’s Legendary Ribs, The Original and Bacon Cheddar “Knockout” Burger, Pork Rib Tips, as well as the Knockout Try Me Combo, and George’s Signature Steak Combo.