example of business plan
Current State of the Industry As in most industries, demographic changes, new technology, evolving financial structures, legal wrangling and globalization are creating chaos and forging new trends in the entertainment and media business. ... For example, studies show that people who have Internet access at home now spend much less time watching television. ... Sales Objectives and Sales Mix SALES YEAR ONE Product 1 $1, 500 Small – Medium Enterprises 51 x Product 1 at an average price of approximately $1, 500 each Product 2 $3, 500 Large Enterprises 30 x Product 2 at an average price of approximately $3, 500each Product 3 $300 Edit, DVD 28 x Product 3 with an average price of approximately $300 each Total $189, 900 Marketing Plan Marketing Objectives Observing the goals of LAWD productions, the following objectives were generated in order to best direct the future practices of LAWD productions. ... Through staff training and the fact that we hire our major equipment will increase the efficiency of production for the business. ... grow with the market Got to reach target market, maintain market research throughout our operation eg- survey of customers, follow up calls Marketing Action Plan Activity Timeline Budget Yellow Pages Advertisement By end of year one of operation $7, 900 annually Company Brochures At the end of six months of operation TBA Company Portfolio Currently under construction – to be maintained and constantly updated throughout operation - Pamphlet mail outs At the end of three months of operation TBA Production Show reel Original show reel has been created. ... - Industry Magazine Publications At the end on year one of operation TBA Website After three months of operation $165 over 2 years + $110 monthly to maintain web site Business cards At the end of the first month of operation TBA Business Logo Completed - The above costs are estimated in relation to the advertising/ promotions strategies that LAWD Productions plan to adopt and maintain throughout operation.