Case Analysis Jones Blair
Jones•Blair This case deals with a business-to-business marketing strategy. Jones•Blair is a line of high-quality paint, which is produced and marketed by Jones•Blair. The main concern for Jones•Blair is to expand and strengthen the various architectural paint coatings markets. THE PROBLEM Jones•Blair is a private corporation that manufactures and markets architectural and OEM paint coatings. In addition, it also sells paint sundries under the name Jones•Blair, although they do not manufacture it. Currently Jones•Blair markets and distributes its paint and sundry items in over 50 counties in Texas, Oklahoma, New Mexico, and Louisiana out of independent paint stores, lumberyards and hardware outlets. ... Although these mass merchandisers account for 50 percent of the industry’s paint sold, Jones•Blair has still been able to compete due its expertise in formulating paint that meets the regional climatic needs.