Elans Situation Analysis
... Capacity Utilization: Industry Profitability: Strength of competitive forces confronting the companies in the competition ski boat industry with five-force analysis: Rivalry among the producers of ski boats Primary weapons of competitive rivalry among the ski boat manufacturers include Innovative performance features Styling and design Breadth of product line Strength of dealer network Endorsements and promotional programs Strength of the competitive rivalry Rivalry is intensifying because it is becoming harder and harder to differentiate ones boat models on the basis of product innovation and appealing performance features (rivals are quick to copy popular features) and any first-mover advantages are short lived.