semiotic analysis of qantas ads
LECTURE DISSERTION SEMIOTIC ANALYSIS OF QANTAS 2003 Ladies and Gentleman, If you want to fly to Sydney, you fly with Qantas, if you want to fly to America, you fly with Qantas, what I’m trying to say is that Qantas isn’t just a national icon but an international icon too. ... My name is Professor Woods and today I will be examining one of the world’s most recognisable icons, Qantas. ... Since QANTAS (Queensland and Northern Territory Aerial Service) was founded in the Queensland outback in 1920, the flying kangaroo has always been the main focus of the logo. ... As times have changed so have Qantas’s products and most importantly its logo and slogan. ... The logo has also always had QANTAS capitalised to somewhere on the logo. ... The company’s ideology is the spirit of Australia and Australian quality, this is the reason Qantas is capitalised on the logo. Qantas’s longevity has been the main focus for their new ad in which they have added the words ’75 years’ to reinforce Qantas’s long term contribution to civil aviation. Placement of a logo is hugely important and Qantas has cleverly exploited this by placing their logo on the tail of every single Qantas plane.