structuralism
... He was a fundamentalist of Structuralism and Post-Structuralism Structuralism – a movement of thought in the human sciences; general concern with the language: not just language of utterance in speech and writing, but with sings and thus with signification; structuralism considers all conventions and codes of communication; all forms of signal (smoke, fire, traffic lights, Morse, flags, gesture), body language, clothes, artifacts, status symbols and so on. ... Structuralism rejects the long-standing belief in that “works of literature reflects a given reality; a literary text is, rather, constituted of other conventions and texts.