Evaluate the sociological arguments surrounding the claim that the mass media have created a mass culture
Evaluate the sociological arguments surrounding the claim that the mass media have created a mass culture The mass media is defined as the techniques and institutions through which centralised providers broadcast or distribute information and other forms of symbolic communication to large audiences. In contemporary society, the mass media are highly important economic, political and social institutions. They are often large-scale organisations whose ownership is concerned in the hands of the state or in the hands of relatively small number of shareholders, with financial interests within the media. The occupational culture of media workers stresses the role they play in providing entertainment and information.