Proton Malaysia
PROBLEM AND ISSUES From the article, we have pointed out few problems with Proton. Below we will highlight the problems and the effect of it on Proton’s marketing strategies. First, since there are flocks of foreign cars coming into Malaysia, Proton faced extra challenges from its competitors. ... So Proton has been well understand the consequences of its existence. The companies such as KIA and Hyundai have been really aggressive over the market lately and it poses a threat to Proton cars.