audi case study
... This case study focuses on how one of the worlds best known motor car brands - Audi, is developing its Technicians, the skilled employees who are at the forefront of providing service excellence. Audi Technicians are responsible for clearly understanding individual customers needs, actively diagnosing faults and providing optimum repair and service solutions to exceed customer expectations. The heritage of a premium brand is important - research has shown that Audi drivers like to be associated with a long and successful premium brand. ... For Audi this includes acquiring the skills that enable employees to deliver its brand values and to keep abreast with technological change.