Overrated stars are they really worth that much
Overrated Stars¡¦ are they really worth that much? ... For example, sports stars such as Chan ho Park or Seri Park are well known sports celebrities in Korea and since many people show their vague, yet obvious interest in every move they make, sports stars have separate PR managers to take care of their fame and fans and to receive media training; or agencies have home pages or pamphlets to take care of the stars¡¯ images. ... Now is he really worth all that much? Or rather, should the question be, are stars really worth all that much? Or are they overrated, due to the society¡¯s nature to praise them and pay them an outrageous amount of money overtly to raise their values as well as their images? ... Taking advantage of the hype, the popularity of the stars, and the Korean people¡¯s support for the team, businesses started using the team¡¯s (or the players¡¯) image as much as they could towards endorsing their products. ... These ads proved effective as the profit companies made and the contract fees that the stars received have skyrocketed.