Value Chain
... The concept of Value Chain management requires both an analysis of the supply chain, and the demand chain to be effective. The concepts of supply chain management in retail are continually being revisited and fine tuned, the benefits of which should flow on to the consumers in the form of low prices. While it can be seen that there is certainly no lack of attention given to the supply chain, the latter process in the value chain (demand chain management) relies almost exclusively on an inward focussed review of sales data.