Cadillac Service Product Chain
Cadillac Service Profit Chain Abstract: The service profit chain is a way for a company to build and sustain relationships with employees, customers, and business partners; therefore this model is important for managers to know and understand. ... Introduction: Many managers use the service profit chain to improve their company. One example of a company that used the model well is Cadillac. Cadillac has figured out how to build and maintain relationships with employees, customers, and business partners. Through this Cadillac has managed to become one of the most highly respected car manufacturers in the world. Discussion: The lifetime value of a single customer at Cadillac is between $300,000 and $400,000 (wattsolutions.