Television Advertisements The Lost Form of Graphic Design
Mendez 1 James Mendez Professor Donald Beistle English 1101 Tu/Th 9:35-10:55 September 16, 2003 Television Advertisements: The Lost Form of Graphic Design Graphic design is inarguably a form of visual art, using various media to make a particular subject appealing to the eye and consequentially influence the thoughts of a specific audience. Another form of visual art would be television advertisements because of their use of the sense of sight to get a point across to a viewer, attempting to convince a viewer one way or another, and has a targeted audience; therefore, television advertisements are a form of Graphic Design. With the vast difference between conventional media used for typical graphic design and television advertisements, it is often forgotten that television ads are a form of graphic design. Graphic design has become so vast, that several of the larger forms of it have moved beyond being called graphic design and have entered a field of its own. All television ads have a point that is trying to be passed on to the viewer, and being broadcasted on a television, the main focus of the advertisement is the way that it appeals to the sense of sight. When directors are given the job of coming up with a television ad, they must think of methods to pass information to the viewer in a way that would convince the viewer to do what is being advertised. ... The last thing the viewer should see in the television advertisement is a name, logo, and/or contact information that would stay in the viewers mind so that the viewer knows how to do what is advertised, whether it is to buy a product, see a movie, or attend a special event.