Family office
... As a result, family office, a kind of consultant services offered by consulting firms and private bankers, is also emerging. In his article ˇ§Personalized money management to maintain Asiaˇ¦s family fortunesˇ¨, Preston, A. presented a number of issues of family office service and solutions offered by consulting firms. Firstly, the author describes family office as an extremely private and devoted consulting service for wealthy families in controlling their money. However, it would have been better if Preston had explained more about the term of family office, so that the benefits of the service can be realised clearly. In my opinion, the service focused on personal characters of family business, thus the provider can design appropriate modules of products. ... (2001) states that ˇ§A family office provides personalized focus and control over the financial affairs of the family while it provides the formal communication and customized service framework for the familyˇ¨.