E J Gallo And The Global Wine Industry
Global Wine Industry The United States could increase their sales outside the United States by working with the countries who import wine the most. Germany, the United Kingdom, France, and Japan import and consume the largest amount in gallons of wine in one year. Therefore, if the United States worked a deal with these countries in lowering their tariffs on wine in exchange for the United States lowering their tarrifs, both would be able to export more wine, cheaper. They would both benefit and be able to export their own wine at a less expensive markup. I was really impressed with the idea of the United States and other foreign countries working together on distributing their wine through each others channels of distribution, while sharing information with each other on their customer’s tastes, and knowledge of their market and customer profiles. In 1999, since the wine industry in the United States was an 18. ... 5 percent, I believe if we concentrate more on finding less expensive ways to make the wine, labels, bottles, and corks, that would eliminate major costs of production. ... I would tend to steer the focus away from Italy since they do not import a large amount of their wine from outside their country.