FedEx vs UPS
... FedEx and UPS, both American corporations, have contrasting styles. FedEx describes itself as a company that sizzles whereas UPS says it holds a low profile. When they entered the Chinese market, FedEx took more risks than UPS did. For example, FedEx invested millions of dollars to build a network (by spending $880 million on buying Flying Tiger Line Inc. for instance) similar to the one the company has in the US, whereas UPS leased space on other companies planes. In the process of setting up operations in China, UPS emphasized its global networks and stability and the company paid close attention to how Chinese business is conducted. UPS marketed itself as a company that considers the building of relationships to be important following Charles Adams’, UPS’s top executive, comments. ... C-153) FedEx on the other hand, openly states that it is not concerned about the Chinese way of conducting business. Because of the Chinese culture, the FedEx style upsets some of the Chinese businesses that FedEx is working with because they claim FedEx does not respect certain aspects of Chinese business culture.