Salesmanship
Communication Styles 1. Assertiveness (dominance)- how controlling you are of a situation 2. Responsiveness (sociability)- desire for interaction with people; outgoingness 4 styles based on those 2 dimensions 1. amiables- friendly supportive type people; like relaxed, slow-paced salespeople 2. expressives- tend to be fast-paced; enthusiastic; extroverts- love to interact; excited about their product; upbeat 3. analyticals- logical, rational, systematic, low-level of emotion; very reserved; like polite salespeople, who present info in a logical manner- with facts and figures; objective info 4. drivers- fast paced, take charge, control lovers; to-hell-with-you attitude; want fast-paced, confident salesperson; tie in that what you’re selling helps THEM and their company Key* be flexible and adapt your info to them Page 143 ex. 5.5 for your own benefit Peoples’ Space Requirements 4 Levels 1. Intimate zone- 0 to 2 feet 2.