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Primary and Secondary DataMarketing |
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This paper will describe the use of primary and secondary data, compare and contrast the two approaches based on cost, speed, and reliability, and which data collection method is most appropriate for this situation and why. ... Primary and Secondary Data According to North Lindsey College, Quantitative Methods for Business, there are three types of data. Primary data – data collected especially for the purpose of whatever survey is being conducted; Raw data – primary data which have not been processed at all, but are still just a list of numbers, and Secondary data – data which have already been collective for some other purpose. ... htm] There are different sources for locating secondary and primary data. A few sources for secondary data are Historical records, The Financial Times, Department of Employment, Office for National Statistics and many others. Sources for Primary Data include, but are not limited to Interviews, Postal questionnaires, Surveys, and many others. Using Primary Data Primary data is data collected by the individual, company, or organization itself. ... Using Secondary Data Secondary data is data collected by previous collectors. The use of secondary data could be very valuable; however it does have its downside. For example, you must make sure that the secondary data was collected for the same purpose and information in which you are trying to achieve. ... Secondary data could be more harmful than good, but on the other hand secondary data could prove to be time saving and priceless. |
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Title: Primary and Secondary DataMarketing
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