CRM
Card-indexes n°3 Which to imply for the installation of a project CRM? ... COM - October 2001 - The organisational structure is often the component most often neglected in the implementation of a program CRM. ... Without a unanimous support of the direction and remainder of the personnel, program CRM is likely not to rest on solid bases and can in certain cases being likely to fail. ... To communicate on the installation of the project In a general way, the key points for the adoption of a project CRM by the whole of the personnel of the company are related to the communication around the installation of the tool. ... Were the commercial processes and CRM modelled upstream with the participation of the users? ... The implementation of a project CRM is thus a way filled with difficulties.