british airways
British Airways Pest Analysis (external factors) Political„³ There are strengths and weaknesses of many political factors; the main issue is involving privatisation. This concerns the issue that British Airways was once public and government owned. Since being privatised it focused on first class and business class travellers. This is an advantage to the extent that they will be skimming the market for example 12 first class passengers are the equivalent to 30 economy class travellers. However, the disadvantage will be losing out on low cost carriers who are widely known to be more reliable.