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	Example of a marketing plan
	THE SPREE WATCH MARKETING PLAN SPREE WATCH MARKETING PLAN SUMMARY Based on an evaluation of the watch market and our specific strengths, General will introduce the Spree watch. ... ACTION PLAN The Spree watch has strong product benefits compared to current market offerings. ... We will increase our sales force by 5 persons and add a sales trainer to develop support for our market plan. ... SPREE - THE MARKET PLAN SITUATION ANALYSIS Generals core business is industrial timing devices and consumer clocks, based on skills in manufacturing high quality timing movements and plastic casings. This market plan is based on providing consumers with a high quality, innovative watch. ... The casing and movement has other potential applications not discussed in this plan. ... ACTION PLAN Product Between 30 to 40 different designs introduced in the first year. ... We can achieve sufficient market share to achieve our financial and marketing objectives.

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Paper Information

Title: Example of a marketing plan

Words: 1779
Rating: None
Pages: 7.1
submitted by: escamill

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