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Languagea component of Culture that impacts on International Business
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Culture may be defined as “the integrated pattern of human knowledge, belief and behaviour…. ... In International Business both facets will impact on the success of the interaction. ...
An important part of International Business is the greeting of business partners. ... Greetings differ from country to country and are influenced by the country’s culture, the difference in customs among cultures can cause misinterpretations of the communication. Starting off in an incorrect manner may bring an early if not an abrupt end to the business meeting. ... When greeting foreigners, an Indian man will shake hands with another man, but because of their culture they would not shake hands or otherwise touch a woman. If an Indian business woman is being greeted by a foreigner she may initiate a handshake, but if she does not it is expected that the man would smile and give a slight nod. ... In China when carrying out the handshake if extra warmth is to be shown the left hand is added to the handshake, as in business transactions hugging as well as the touching of anywhere else on the person is unacceptable.
It is however important to find out before hand the views of the other party’s culture on the maintenance of eye contact with the handshake. ... In the obvious case of communicating in the same language with someone of a different culture it is unreasonable to expect that simply because you are speaking the same language, that the vocabulary will have the same meanings. ... It is said that the British culture is one of “high-context communication” in which meanings may be implicit. ... Basically this is a language that all of the nationals would know and use when communicating with individuals outside their culture. English has been established as the business “lingua franca” in Europe, as well as some major Japanese firms.
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Paper Information
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Title: Languagea component of Culture that impacts on International Business
Words: 1461
Rating: None
Pages: 5.8
submitted by: misstruds
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