Kodak versus Fuji
... Why has Kodak lost market share? • Rumors of Kodak doing a price cut on its film. (17-24 Jan Kodak stock lost 8% in value based on rumors.) • Fuji became more aggressive. (Fuji got serious in 1984 and became the official film of the 1984 Summer Olympics in LA. ... What are the implications of Kodak continuing with the status quo? If Kodak continues on with the status quo: • Dollar sales will continue to be low. ... Fuji and Polaroid U. ... While Kodak grew only 3%. ... • Market shares will continue to decrease based on competition of Fuji and Polaroid. ... Kodak 70% Fuji 11% Polaroid 4% Private Label 10% Other 5% 3.